Google Ads offers businesses the opportunity to promote their products and services on search engines. Google adverts appear on the top of Google, and every time an individual clicks on the advert, the business will be required to pay a specific Cost-Per-Click.  The Cost-Per-Click varies according to industry and competition. Usually, the average cost per click varies from R5- R50 per click.  The person, who clicked on your advert and accessed your site through Google, may not take action and simply browse your information You still must pay for the click, whether the action was taken or not.

Google Ads delivers one of the most targeted and trusted traffic to your website. It reaches an online audience willingly seeking your products and services. We can set up an entire Google Ad campaign and have it running within 24 hours.

Google Ads has conversion tracking and Google Analytics which allows us to track important actions that occur on your website, as well as make continuous improvements to drive as many conversions as possible.

Our company does not force our clients to pay a set amount of money per month. We can increase or decrease your budget according to your business requirements. We also can pause campaigns in the case of an unforeseen event or unfortunate circumstance.

The main objective of Google Ads is to drive valuable leads that will convert into paying customers. With the new incorporation of AI Technology, Google is learning how to understand behavior patterns and target those active individuals.

When we start marketing a client, it's not about the profit, it's more about the client's success. We want our clients to excel and do well. Our marketers will provide valuable tips to ensure you have the best chance of succeeding online. We understand that our success depends on your success.

We constantly making improvements to the account so we can make the most of our budget. We use important Google Ad tools like Performance Planner, which gives us insights into budget adjustments and expected conversions.

Our Google marketing company works monthly basis. We do not plan on trapping clients into long and expensive contracts. We aim to drive success to your business and if we don’t meet your expectations, you are free to leave after our month of service, which won't happen.

We have been setting up Google Ad campaigns since 2013. We have evolved to the changes of Google Ads and we have completed the latest Google Ads Search and Display Certifications. Let our team take you to the top.

This is the first step of Google Ad marketing. Researching important keywords is vital to the success of your business. Keyword Research allows us to understand the demand for your products and services online. We use important tools such as the Google Keyword Planner to find valuable keywords and phrases for your business. We then look into the number of times these keywords are typed into Google as well as the Pay-Per-Click amounts so you can make informed decisions on your monthly budgets.

FOR EXAMPLE

• If your Pay-per-click is R3, you would have to pay R3000 for 1000 visitors to come to your website.

• If your Pay-Per-Click is R30, you would have to pay R30 000 for 1000 visitors to come to your website.

GOOGLE SEARCH ADS

Google Search is the process of displaying your Google Advert on Google’s search engine for important keywords. It is one of the most effective methods of obtaining clients online. The reason it is so powerful is that people are actively seeking your products and services. It is the most common advertising option of Google Ads and is perfect for businesses that offer services. Ranking in the top positions of Google Ads encourages professionalism and creates trust.

GOOGLE DISPLAY ADS

Google Display Ads are Text or Rich-Image Adverts that appear on other partner websites of Google. These ads are not displayed on Google Search but rather on several few of the 3 million partnering sites. Placing your advert on a website relative to your niche can drive targeted traffic to your site from these partner sites. Google Display costs per click are also extremely low and can reach 90% of the world's online population.

GOOGLE SHOPPING ADS

Google Shopping Ads are displayed on the Top of Google Search as adverts with a heading, image, and price. Google Shopping Ads are ideal for website owners looking to sell their products online. Google shopping provides high conversions for the selling of items as people have a good idea of price and appearance when clicking on your ad. Google shopping also eliminates the need to browse, as it takes you directly to the product page and provides for a more trusted shopping experience.

GOOGLE VIDEO ADS

Google Shopping Ads are displayed on the Top of Google Search as adverts with a heading, image, and price. Google Shopping Ads are ideal for website owners looking to sell their products online. Google shopping provides high conversions for the selling of items as people have a good idea of price and appearance when clicking on your ad. Google shopping also eliminates the need to browse, as it takes you directly to the product page and provides for a more trusted shopping experience.

GOOGLE APPLICATION ADS

Google has provided a platform for businesses to promote their applications online. Businesses only pay when an Application is downloaded from Google, or if a purchase has occurred on the app's site. Your app can be downloaded from most of Google's Platforms such as Google Search, Google Play, YouTube, and the Google Display Network.

What’s the difference between Google Ads and SEO?

Google Ads works on a Pay-Per-Click basis and delivers instant traffic to your website. SEO is the process of improving your organic keyword positions on Google, but it takes time to work. SEO is a long-term investment that pays off in the future, while Google Ads can drive instant traffic to your site within hours of setup.

Can we target specific areas or locations with Google Ads?

Yes, we can target our adverts in specific countries, states, cities, and even suburbs.

Do our adverts run on Google for 24 hours, or can we decide on the hours of operation?

Google Ads doesn’t need to be active 24 hours per day. We recommend having Google Ads running during business operational hours. If no employees can pick up the phone, there is no point in advertising at those times.

Are you Google Ad Certified?

Yes, we have completed the latest Google Ad certifications, which include:

1. Google Ads Search Certification
2. Google Ads Display Certification
3. Google My Business Certification

Are you Google Ad Certified?

Yes, we have completed the latest Google Ad certifications, which include:

1. Google Ads Search Certification
2. Google Ads Display Certification
3. Google My Business Certification

Do you use AI programs when building Google Ad Campaigns?

Yes, several of Google's platforms include AI technology where AI bids effectively for conversions based on several user signals and user search behavior. The latest Google Ads Certification course we completed, includes training on how to optimize campaigns using Google’s AI programs.

How do we track the effectiveness of the campaign?

We show our clients how to create and set up their Google Analytics account, which allows clients to view their website traffic statistics. This allows our clients to measure the effectiveness of their SEO and Google Ad campaigns.

Does your company track Phone Calls and Leads?

Yes, we use conversion tracking for client phone calls and leads. We also integrate your Google ad account with your G4 Google Analytics account for better measurement and optimization. This allows us to test our ROI (Return on Investment) and further optimize our account.

Does the condition of a website affect the performance of a Google ad campaign?

Yes, of course. Professional and fast-loading websites perform much better than unattractive and slow-loading sites. We provide free recommendations on how to improve your website as Google Ads do not give top positions to poorly constructed sites.

Do you provide Budget Recommendations for Google Ad accounts?

Yes, we do keyword research, and by the Pay-Per-Click amounts of keywords, we can determine a suitable budget for your business. If your Pay-Per-Click is low (EG R3 per click), you can drive lots of traffic for a small budget. Performance planner also gives us future insights into conversions and clicks when we provide an daily budget estimate.

This tells us how many people viewed our adverts. It's important as we compare the number of views with the number of clicks to our advert. If our campaign is receiving lots of views but little clicks, we know the advert needs to be improved. But don’t worry, we know how to create Eye-Catching adverts that draw in the clicks.

This is the action when someone clicks on your advert on Google or its partnering sites. Clicks are more expensive on Google Search as they have a higher chance of converting. Google Adverts can also appear on partner sites, the CPC is lower but the chance of conversion is lower too. We can AI automated campaigns or manual campaigns, which gives us full control of where our advert will appear.

Conversions are important actions that occur on your website. They can be one of the following:

1. Phone Call
2. Sale
3. Lead
4. App Download

Conversions are the most important aspect of Google Ads. All Google Ads campaigns should contain the correct conversion tracking and Google Tag Manager installed to be fully effective. This will keep track of the actions and the machine learning program will learn patterns and behavior to target more people likely to complete these actions.